We believe that in a world driven by AI, humans matter more than ever.
Why?!
Because technology only creates value when people trust it, use it, and are empowered by it.
We help you do just that by aligning leadership, sharpening strategy, and unlocking action where it counts.
Our work is fast-paced, high-trust, and deeply human.
Whether it’s getting stalled Salesforce investments back on track, breaking through AI paralysis, or turning operational bottlenecks into a competitive edge, we move from “stuck” to “scaled” in weeks, not years.
Why Clients Choose Catalyst
Our offerings are designed to be fast and nimble.
You don't have time to waste.
Our team has decades of experience building strategies for some of the most admired global brands.
We translate big ideas into human momentum.
We ask the questions others haven't thought of to unlock your growth.
Nicole McNamara is a strategist, speaker, and executive advisor with a track record of making big bets, and delivering on them. As Founder & CEO of Catalyst Innovation, she works with senior leaders navigating high-stakes change, helping them unlock growth, lead through complexity, and build businesses that work in the real world.
Before founding Catalyst, Nicole led the global innovation consulting practice at Salesforce and partnered with global brands like OpenAI, Marriott, and Samsung to drive digital transformation at scale.
She’s spoken on the future of customer experiences, AI-powered transformation, and resilient leadership. Nicole also serves on multiple nonprofit and corporate boards and is the host of Who Moved My Career™, a podcast for professionals reshaping their paths.
The Catalyst team is made up of senior leaders from Salesforce, Oracle, IBM, Microsoft and beyond technology. We’ve built big strategies, led global teams, and navigated complex transformations from the inside.
Brewtus, our “Head of Asset Management” barks at anything that slows us down; whether it’s a package on the porch or a bloated strategy no one will use.
Hollis is a business strategist and innovation leader with over 18 years of experience in business and customer experience transformation, operating models, and scaling organizations. With a strong track record of guiding Fortune 500 companies and high-growth startups, Hollis partners with senior leaders on strategy and roadmap development, business model optimization, and leveraging emergent technologies to drive performance, efficiency and sustainable growth. His expertise spans strategy development, customer experience innovation, and AI-driven transformation, helping organizations navigate dynamic market shifts and turn disruption into opportunity. Previously, Hollis held key leadership roles at Salesforce, driving large-scale enterprise transformation and innovation strategy, and led a design and innovation consultancy, advising global clients across the UK, Europe, and the US.
Jason is a seasoned innovation consultant and business leader with nearly two decades of experience at the crossroads of technology, people, and digital experiences. Known for his human-centered approach, entrepreneurial mindset, and passion for enabling customer success, Jason excels at uncovering actionable insights and crafting strategies that drive value and future-proof businesses. His work has empowered Fortune 100 companies to navigate challenges, seize opportunities, and achieve transformative growth.
Jason’s expertise spans AI startups and global enterprise software companies, with deep experience in strategy development, customer and employee experience, product management, sales, and sales enablement. His ability to transform challenges into opportunities has made him a trusted advisor to some of the world’s most recognized brands.
A published author and sought-after speaker at global technology conferences, Jason shares his insights on innovation, digital strategy, and business transformation. Outside of his professional work, he is a Grammy-nominated musician, an avid ultimate frisbee player, and head game-day official for the Professional Ultimate Frisbee Association. He balances his dynamic career with his roles as a devoted husband and father to his remarkable daughter.
Aru is a versatile strategy leader, passionate about solving complex, growth problems and helping businesses stay ahead of the curve. She believes successful products, services, and experiences are designed for people first. And while some categories and businesses do this better than others, there’s still a lot more work to be done.
For the last 12 years, Aru has worked at top consulting firms and tech companies, partnering with Fortune 50 companies and high-growth startups on customer experience, product innovation, and brand, to scale their impact in a tech-powered world. She thrives on turning ideas into reality, aligning strategic initiatives with business goals, and tailoring strategies to drive tangible impact. Notable clients include: Bain Capital, Live Nation, Cotopaxi, athenahealth, Danone, AdventHealth, Google, La Mer, Pepsico, Autotrader, Walmart, Samsung, Nestle Purina, Tyson Foods, Cargill Foods, Art Basel.
She serves on the jury for the Cannes Lion Film Festival, and is on the Emeritus Council for WIN (Women in Innovation).
With over 15 years of experience as a Strategic Design Leader, Olivia specializes in turning complex challenges into human-centered solutions. Her multidisciplinary background blends artistry with innovation, allowing her to develop thoughtful, forward-thinking designs that drive growth and create meaningful connections. She has worked with companies of all sizes across industries like retail and consumer goods, financial services, hospitality, and telecommunications. Skilled in experience prototyping and visualization, Olivia brings concepts to life in ways that are both compelling and practical. Her expertise spans ideation, frameworking, storytelling, and cross-disciplinary collaboration. A lifelong learner and collaborative thinker, she is passionate about crafting strategic, impactful designs that resonate with audiences.
Lakisha R. S. Hall is a senior executive leader specializing in large-scale AI, technology, and organizational transformations. She has a proven track record of driving measurable business results by aligning technical innovation with strategic business objectives. With expertise in AI, Cloud, and data platforms, she has successfully led global teams, scaled enterprise AI solutions, and executed multimillion-dollar transformation initiatives.
Most recently, Lakisha served as General Manager, AI Consumption Growth & Success at Microsoft, where she led a global AI Customer Success team. During her tenure she developed and ran an AI Consumption Excellence management system, scaled both an AI Factory support model and the creation of accelerators for solutions delivery, all designed to enable customers to accelerate their AI adoption. Her leadership contributed to year-over-year consumption growth and managed customer churn. She also spearheaded the creation of a scalable Generative AI training program used by over hundreds of learners globally.
Emile Karam is a customer-focused senior leader with over 20 years of experience driving innovation, growth, and digital transformation. A two-time tech founder and senior executive at five startups, he brings a founder’s mindset to scaling strategy, execution, and product innovation.
He has led global teams managing $70M+ product portfolios and guided organizations to achieve $700M in revenue through digital, product, and Salesforce transformations. Since 2005, Emile has built deep expertise across the Salesforce ecosystem – as a customer, competitor, ISV partner, and SI partner – helping CxOs turn disruption into measurable outcomes.
A recognized thought leader in AI-enabled strategy, he holds certifications from Salesforce and MIT, serves as an MIT AI instructor, and founded AI Strategy Leaders, a global community advancing AI adoption. As a keynote speaker and workshop facilitator, he helps executives embed emerging technologies into scalable, future-ready strategies across automotive, communications, consumer goods, manufacturing, media, non-profit, retail, and technology.
Christina is a strategist and transformation leader with 15 years of experience helping Fortune 500 companies and government agencies navigate complex challenges through strategy, responsible technology, and experience design.
She drives innovation with a people-first approach, leveraging her diverse background in consulting, nonprofits, and technology to create meaningful change. Previously, Christina led engagements at Salesforce, partnering with global brands like HPE, Warner Music, Lululemon, and Chevron to enhance customer experiences and deliver measurable impact.
A winner of Salesforce’s Global AI Ethics Hackathon and co-filer of a pending AI patent alongside fellow Catalyst Chantal Gagnon, Christina is deeply engaged in ethical AI and innovation. She is passionate about turning bold ideas into real results and ensuring technology serves both business and society. Outside of work, she enjoys riding horses, baking, and exploring new bourbons in Middleburg, VA, where she lives with her husband, Stephen, and their dog, Piper.
Chantal has over 15 years experience building solutions that support both teams and clients as companies expand their reach. She began her career in financial services at big banks like Morgan Stanley, but soon craved a more creative, strategic space, leading her to establish the digital transformation department at Columbia University SPS. She then played a key role in expanding the NYC startup ecosystem through Techstars Startup Weekend and the AI XPrize before moving into innovation consulting at Salesforce, where she worked with manufacturing, telco, retail, NGO and higher ed clients – and filed for an AI patent (pending!) with fellow Catalyst, Christina Marchetti. Passionate about designing unique, purposeful experiences that drive growth, she has hosted over 60 hackathons, conferences, and workshops. Beyond her work at Catalyst, Chantal is a Partner at The Hive, helping solopreneurs and small businesses thrive. Chantal currently lives in Toronto with her partner, Jack, and their golden retriever, Nacha.
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“ Working with Seargin has been a game-changing for my business. Their financial insights and guidance have been helped us grow and thrive of my business “
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“ I've been with Seargin for years, and they've consistently delivered exceptional results. Their investment strategies have secured my family's financial well-being."
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